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Hi there.I’m Juli freelanceArt Director

Julieta Calotă, freelance art director, smiling and holding a magazine
Roger Hatchuel Academy, Cannes Lions 20265 years experienceCertified trainer
How I work

Every project starts with looking for the one true thing about a brand that nobody has said out loud yet.

€288,000raised at Balul de la Castel, a record for the event
2,884runners at Semimaraton Iași in 2025
€20,000raised for vulnerable children by the same race
Cannes Lions, Roger Hatchuel Academy
Cannes Lions · 2026

Romania, on the
red stairs of Cannes.

In 2026 I represented Romania at the Roger Hatchuel Academy, the Cannes Lions program for young creatives, alongside talents selected from all over the world.

The Alternative School Creative MBA graduate, 2026
Julieta Calotă sitting on the red stairs of the Palais at Cannes Lions
Cannes Lions 2026 awards stage
Roger Hatchuel Academy class of 2026 on the Cannes Lions red stairs
Holding the Roger Hatchuel Academy graduation certificate
Julieta Calotă on the red stairs wearing a Create Better cap
Julieta Calotă on the floor surrounded by open books and printed layouts
About

Somewhere between pure creation and pure analysis.

I’ve spent five years in advertising, on campaigns and identities for clients like Save the Children Iași, BCR Leasing, Ness Romania and the National Theatre Iași. In 2026 I represented Romania at the Roger Hatchuel Academy at Cannes Lions.

What I enjoy most is the moment research turns into an image. I like to understand a brand properly before I draw anything, and then I want the work to look like nothing else in its category.

More about me
Brands and institutions I’ve worked with

Clients: Save the Children Iași, BCR Leasing, Volvo ATI Motors, National Theatre Iași, Bethany Foundation, ONOR Foundation, Ness Romania, SCC Romania, The Paypers, Hotel Unirea, Kuppa Coffee, Entrepreneur Society.

Working with Juli was seamless from start to finish. A true professional, highly creative and intuitive, she perfectly translated my vision into design. Communication was smooth, deliveries were always on time, and the final outcome exceeded every expectation.

Alexandra Ghebeles · Psychotherapist

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