Art Direction
You have a campaign, a launch or an event coming up and you want it to be remembered. I find the idea behind it, build the visual language, and make sure every touchpoint tells the same story.
Who it’s for
- Brands preparing a campaign, launch or seasonal moment
- NGOs running fundraising campaigns or charity events
- Cultural institutions that want to reach a new audience
- Teams that need a freelance art director for a specific project
What’s included
- Insight and creative concept, with one or more routes to choose from
- Key visual and campaign look
- Visual guidelines for the whole campaign
- Rollout across social, outdoor, print and digital formats
- Art direction for photo and video shoots
- Close work with copywriters, producers and printers
From first call to final files
Brief
We talk through the goal, the audience and the deadline, and I rewrite the brief with you if it needs it.
Concept
I come back with an insight and creative routes, each with a first visual direction.
Key visual
We pick one route and I develop the key visual and the campaign system.
Rollout
Every format gets designed or supervised, so the campaign stays consistent everywhere.
A partner who thinks and makes
Roger Hatchuel Academy, Cannes Lions
Represented Romania among young creatives from around the world.
Creative MBA, The Alternative School
Graduated from the program in 2026.
In advertising
Campaigns and identities across HoReCa, IT, retail, NGOs and the arts.
Advertising & Public Relations
Also a nationally certified trainer and mentor for young creatives.
Working with Juli was seamless from start to finish. A true professional, highly creative and intuitive, she perfectly translated my vision into design. Communication was smooth, deliveries were always on time, and the final outcome exceeded every expectation.
Alexandra Ghebeles · Psychotherapist
Ready when you are.
Tell me a bit about your project and I’ll come back with next steps and availability.
Start the quiz