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Services

Strategy, image
and everything between

I connect strategy, visuals and content so your brand looks and sounds like one thing everywhere. Pick the format that fits where you are now.

Julieta Calotă sitting on a sofa surrounded by magazines
Process

How a project moves

01

Discovery

We look at your goals, your audience and the context, and agree on clear priorities.

02

Strategy

I shape a direction that fits your needs and resources, so every decision has a reason.

03

Execution

The idea becomes consistent, considered work across every touchpoint.

04

Optimisation

We look at what works, refine it and keep the brand growing over time.

Why work with me

Experience you can lean on

2026

Roger Hatchuel Academy, Cannes Lions

Represented Romania among young creatives from around the world.

cMBA

Creative MBA, The Alternative School

Graduated from the program in 2026.

5 years

In advertising

Campaigns and identities across HoReCa, IT, retail, NGOs and the arts.

MA

Advertising & Public Relations

Also a nationally certified trainer and mentor for young creatives.

Not sure which one fits?

Four questions, one minute, and I’ll point you to the right starting point.

Start the quiz