Hi, I’m Juli.
I give ideas
a face.
Freelance art director and brand designer based in Bucharest, working with brands, NGOs and cultural institutions in Romania and abroad.
- FocusArt direction, brand strategy, visual identity
- Cannes LionsRepresented Romania at the Roger Hatchuel Academy, 2026
- EducationCreative MBA, The Alternative School
- ExperienceFive years in advertising
- AlsoNationally certified trainer and mentor
I started in an agency, September Media, designing for HoReCa, IT, retail, NGOs and the arts. That is where I learned that a beautiful layout means very little if nobody knows why it exists. The projects I’m proudest of from those years, like the identity for Semimaraton Iași or the campaign for the National Theatre, all began with a clear human insight.
Today I work freelance, as an art director and creative partner for teams that need direction and coherence. Sometimes that means building a brand from zero. Sometimes it means taking an existing one and making it feel alive again.
In 2026 I finished the Creative MBA at The Alternative School and represented Romania at the Roger Hatchuel Academy during Cannes Lions. It reminded me why I love this job. Good ideas travel further than anyone expects.
I’m also a nationally certified trainer, and I mentor young creatives who are just finding their style. Explaining my process to someone else keeps it honest.
Creative MBA at
The Alternative School
“It was an intense, challenging experience that taught me to look beyond the brief and search for more meaningful ideas.”
The short version
Roger Hatchuel Academy, Cannes Lions
Represented Romania among young creatives from around the world.
Creative MBA, The Alternative School
Graduated from the program in 2026.
In advertising
Campaigns and identities across HoReCa, IT, retail, NGOs and the arts.
Advertising & Public Relations
Also a nationally certified trainer and mentor for young creatives.
Who I’ve worked with
Working with Juli was seamless from start to finish. A true professional, highly creative and intuitive, she perfectly translated my vision into design. Communication was smooth, deliveries were always on time, and the final outcome exceeded every expectation.
Alexandra Ghebeles · Psychotherapist
Let’s make something memorable.
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