Brand Strategy & Visual Identity
A complete process that defines who your brand is, how it looks and how it speaks. You get a strategic visual system that grows with you, with the logo as one part of it.
Who it’s for
- Entrepreneurs launching or relaunching a brand
- Creators and experts who have grown but still lack a clear identity
- Businesses whose visuals no longer match who they are
- Startups that need a strong, coherent foundation
What’s included
- Brand and competitor audit
- Brand strategy and core messaging
- Creative direction and concept
- Logo and its variations
- Colour palette and typography system
- Visual system with patterns, shapes and graphic elements
- Social media templates
- Layouts for 2 to 3 key brand applications
- Mini brandbook with clear guidelines
- Final files for web and print
From first call to final files
Discovery
We look at your goals, your market and your competitors, and agree on what matters most.
Strategy
I define the positioning and core messages that will guide every design decision.
Identity
The concept turns into a logo, colours, type and a full visual system.
Handover
You receive the brandbook, templates and every file you need to launch.
A partner who thinks and makes
Roger Hatchuel Academy, Cannes Lions
Represented Romania among young creatives from around the world.
Creative MBA, The Alternative School
Graduated from the program in 2026.
In advertising
Campaigns and identities across HoReCa, IT, retail, NGOs and the arts.
Advertising & Public Relations
Also a nationally certified trainer and mentor for young creatives.
Working with Juli was seamless from start to finish. A true professional, highly creative and intuitive, she perfectly translated my vision into design. Communication was smooth, deliveries were always on time, and the final outcome exceeded every expectation.
Alexandra Ghebeles · Psychotherapist
Ready when you are.
Tell me a bit about your project and I’ll come back with next steps and availability.
Start the quiz