Balul de la Castel is the Bethany Foundation’s yearly fundraising ball, one of the most visible charity events in Romania. I led its visual communication for two editions, from the first social post to the printed invitations on the tables.
What we had to solve
Each edition comes with its own creative concept. The identity had to carry that concept across every channel and still feel like the same evening, online and offline. It also had to make people feel something before they bought a ticket.
What we noticed
The edition was built around the idea of unison. A good deed rarely stays alone. Someone sees it, does the same, and it grows. We wanted the guests to feel part of that chain.
How it came to life
Waves became the central image. One gesture starts a ripple and the ripple keeps spreading. The motif ran through every material, which gave the whole campaign a calm, coherent rhythm.
What changed
The event looked and felt unified from invitation to stage. Together with the organizing team, the ball reached a historic record of €288,000 raised.
