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Work/Art direction

ONOR Foundation

Art direction for an education nonprofit in California

Client
ONOR Foundation, California
Scope
Art direction, identity refresh, social system
Year
Recent
Team
Art direction and design by Juli
ONOR Foundation key visual

ONOR Foundation runs four education programs in California: Wings of Change, the Educator Academy, the ONOR Awards and the Global Summit. Before a new website launch, they asked for a full refresh of how the foundation looks.

4 programsbrought under one visual system
The context

What we had to solve

Each program was strong on its own, but together they looked like four different organisations. The system had to hold the programs, a podcast, a journal and a fundraising arm, and still be recognisable as one foundation at a glance.

The insight

What we noticed

Most education nonprofits talk about children through what they lack, and so they all start to look alike. We chose to talk about potential. A child is already a future scientist in motion. The foundation simply helps her get there faster.

ONOR Foundation: what we noticed
The idea

How it came to life

Rounded corners everywhere soften the institutional tone. A modular frame system gives each content pillar its own space without turning everything into the same template. One palette runs through all programs, so a classroom photo and a summit recap clearly come from the same place.

ONOR Foundation: how it came to life
The result

What changed

Programs that used to feel like separate accounts now share one visual language, and the foundation finally reads as one organisation across Instagram, decks and the new site.

ONOR Foundation: what changed